Who we are

Our company history

Amongst the majestic rolling hills of rural KZN, our story begins in Ntuzuma KZN when our first store opened its doors in December 2005. Encouraged by the overwhelming response of our customers, the group has expanded and opened many more outlets across the province. From humbled beginnings we have evolved into a company with a central head office and distribution centre. We currently have 42 stores with a view to growing our footprint across KZN and then nationally.

Wide product variety

We pride ourselves on our exceptional customer service and a wide product variety comprising of the below categories;

•Hair & hair care products
•Hair appliances & accessories
•Skin care & body lotions
•Deodorants & perfumes
•Colour cosmetics
•Costume jewellery & fashion accessories
•Consumer & primary health care products
•Traditional African and patent medicines

•Health & sports supplements
•Baby toiletries, baby foods & diapers
•Stationery, novelties & gift items
•Crockery & plastic ware
•General household products & detergents
•Small appliances & electrical items
•Confectioneries & beverages


To be the independent retailer of choice in personal care, wellness and beauty in KZN.


To enrich the lives of our employees, our customers and business partners through our values.


Our values are driven by a moral and ethical compass and passion for our people, our employees, our customers, our suppliers and our communities. “Umuntu Ngumuntu Ngabantu” - “A Person is a Person because of People.”